This guide is designed for retail managers and sales teams who are new to the Jelt brand. Below is an overview of the brand story, function of our belts and talking points, making it easy to sell a Jelt belt.


Jen Perry, Owner and President Jelt

"If not now, when?"
Jen Perry, Owner/Founder


After surviving a near-death experience and months in the hospital, Jen Perry knew she wanted to do more with her life. In 2014, she founded Jelt as a social enterprise, with the purpose of creating a product that everyone would need, while promoting and encouraging social change.

Functional and socially impactful, Jelt elastic belts are made from recycled plastic bottles and are manufactured in a way that empowers women. Jelt belts are produced by women sewers living on rural Montana ranches and are also manufactured at the Women’s Prison in Billings, Montana, via the Montana Correctional Enterprise Program. This privileged program breaks the cycle of incarceration by interviewing, training and paying the women, giving them the skills and confidence needed to live a more productive life when released.

Since its inception, Jelt has become a Certified B Corporation, is active in 1% For The Planet, and has donated thousands of dollars to charities all over the world. Jelt truly uses business as a force for good.

“I started Jelt Belt as a social enterprise after seeing the impact businesses can have on nonprofit causes,” said Jen Perry, founder of Jelt Belt. “I remembered the elastic rainbow belts I rocked as a kid in the eighties and wanted to provide a functional piece that could hold up anything from skinny jeans to ski pants. I blended my personal experience with my desire to give back to the community and Jelt was born.”


Anatomy of a Jelt: Made from Recycled Water Bottles, Grippy Inner Gel, Metal-Free, no-show flat Buckle.



Why do I need this belt?

  • Strong, stretchy and comfortable.
  • No-show buckle to eliminate bulge under shirts.
  • Inner gel grips to pants, so can be worn with or without belt loops.
  • Jelt originals are hypoallergenic,100% non-metal and nickel-free.

How is the belt sized?

  • Our belts use jean pant sizing. All the sizing information is located on the packaging.
  • Most people are size Medium.
  • The X-Small size is great for slender/petite people and ideal for boys and girls ages 9+.
  • Our JeltX Adjustable is a one-size fits everyone up to 50”.

How do I wear this belt?

  • Can be worn with everyday jeans, slacks and shorts.
  • Great for sports—skiing, hiking, biking, golfing and horseback riding.
  • The JeltX Adjustable is ideal for heavy work pants, outdoor gear and everyday jeans.

Why are Jelt belts great for travel?

  • Light and easy to pack.
  • Untuck your shirt and wear through airport security.

Why do you manufacture at the prison?

  • Montana Correctional Enterprise (MCE) is a privileged, rehabilitation program.
  • The inmates apply, interview and are chosen to participate.
  • The inmates receive training and are paid.
  • The money received, goes towards their restitution, child support and into a savings account to use upon their release.
  • The women who participate in the program are 30% less likely to return to prison than women who don’t participate in the program.


Learn more about our Jelt Original and JeltX Adjustable belt collections by watching the videos below:




406.577.2895 | info@jeltbelt.com