"Conscious Consumerism." We have been seeing this phrase more and more lately. What about you? These two words seem to be shared among brands and businesses alike, but do you know what it really means as a consumer?
The common approach to shopping today includes little to no concern for how our buying practices affect the world as a whole. And as a consumer, sometimes you have wayyy more on your mind. We get it. But think about this. While the manufacture of goods is still in need of significant change, it is increasingly evident that it is not only a change in the industry but also a change in consumer mindset that is necessary to combat destructive consumerist practices.
As a society, one of the simplest ways we begin to contribute to change is through adopting the principle of conscious consumption, which is simply an increased awareness of the impact of our purchases. Many of us have already started to do this (hence the movement), but it is up to us as a whole to help others learn how do their part.
In the last couple of decades, any more consumer options are available now and people are starting to care about the company they are shopping from.
We set out to not only create a brand that was conscious and used as a force for good but to also make a high-quality product that users could wear again and again. We also have the mission to donate a portion of every belt sold to organizations that support veterans, the environment and families. It all comes full circle. We want to be more than just a belt. We want to be A BETTER BELT.
To help energize your own ethical practices or to help explain to a friend how to get started, here are three ways to bring about a change in mindset:
1. Don't buy products just because they are less expensive.
If it's something you will use every day (like a belt), select a product that won't wear out over time, eliminating waste and simplifying. Once you begin to educate yourself on conscious consumerism, you will begin to understand how the cheapest price is rarely the fair one.
2. Look into companies you shop from.
What type of business model do they have? Do they use sustainable materials? Are they B Corp Certified?
3. Applaud small changes
When you first begin to open your eyes to the changes that need to take place in your shopping choices and lifestyle, you may experience a sort of consumer paralysis. You may feel like there is too much to do and that you'll never be able to manage it all. That is why you must reinforce and encourage small changes. Smile when you see others buying local. Take pride in wearing that one new brand from an ethical source. Treat yourself to a latte in the travel mug you finally remember to bring with you. We are all in this together.